Blip.tv participates in a virtuous cycle

Our mission is to make independent Web shows sustainable. To do this we help create and participate in a virtuous cycle that benefits show creators, distribution partners and advertisers.

The first step in this cycle is the development of relationships with independent show creators. The second step is developing a distribution network that allows those shows to reach their Total Potential Audience.

This linking of shows with distribution outlets accomplishes three things:

• Helps shows develop viewership;
• Provides distribution partners with excellent content at minimal cost;
• Creates opportunities for marketers to reach their target audiences.

Having established distribution, the next step in the cycle is to take shows and their audiences to marketers to help them reach their target audiences. The targeted nature of independent Web shows allow them to be combined in interesting ways to reach target demographic or psychographic populations with minimal waste.

Advertising dollars are then shared with show creators. The combination of additional audience and advertising dollars allow show creators to develop new and better shows and release more and better episodes of existing shows. The cycle repeats.